How Niré Beauty began
An interview with the founder of Niré Beauty
As a beauty product and travel lover, I dreamed of creating a product line that could help others, like myself, take their lifestyle on the go.
In 2015, while I was an economics research student, Niré Beauty was founded with a desire to create travel-ready beauty accessories that are clever, beautiful, and thoughtfully priced. I had an interest in cruelty-free makeup brushes that were suitable for sensitive skin due to some skin issues I had at the time.
From there, I consulted with makeup artists and aestheticians to develop our first product 'The Artistry Set'. This first set was designed to show that pro-level brushes can be soft enough for sensitive skin, without the use of animal hair.
Since then, Niré Beauty has become a ‘cult favourite' in the make-up community and our brush sets are seen on dressing tables and in suitcases across the UK, Europe, and USA.