How Often Should You Clean Your Make-up Brushes?

Why Cleaning Your Makeup Brushes Weekly is a Must (and How to Do It Right)

If you're investing in great makeup and skincare, there's one essential step you might be overlooking: cleaning your makeup brushes. Dirty brushes don't just affect how your makeup applies—they can also seriously impact your skin. Here's why you should be cleaning your brushes weekly, and how to do it the right way using the Niré Pureform™ Brush Cleaning Tool.

Table of Contents

• Why Clean Makeup Brushes Weekly?
• How to Use the Niré Pureform™ Brush Cleaning Tool
• Keep Your Brushes (and Your Skin) Happy

Why Clean Makeup Brushes Weekly?

• Bacteria Builds Up Quickly
  Unclean brushes become a breeding ground for bacteria, which can lead to acne, clogged pores, and skin irritation. Think of all the times you dip a brush into makeup, then back onto your face. Without regular cleaning, you're essentially reapplying bacteria.
• Makeup Applies Better
  Caked-on makeup and oils prevent brushes from performing at their best. When bristles are coated in old product, blending becomes harder, colours get muddy, and you end up wasting product.
• Brushes Last Longer
  Washing your brushes keeps the bristles soft, flexible, and in good shape. It prevents the breakdown of fibers, so your brushes stay effective and beautiful for longer.
• Better for Your Skin
  Unwashed brushes can irritate the skin, especially when the bristles become stiff or frayed. Regular cleaning reduces the risk of blackheads, breakouts, and redness.

How to Use the Niré Pureform™ Brush Cleaning Tool

The Niré Pureform™ is like a mini washboard for your brushes. Made from silicone, it features two distinct surfaces:

• Small knobs for lathering and cleaning delicate brushes
• Grooved ridges designed to lift deep makeup build-up from face brushes

5 Easy Steps to Clean Your Brushes:

1. Wet the Brush
   Hold the bristles under lukewarm water, being careful not to soak the ferrule (the metal part) to avoid loosening glue.
2. Add Cleanser to the Tool
   Use a gentle shampoo or brush cleanser. Apply it directly onto the Pureform tool.
3. Lather on the Tool
   Swirl smaller brushes over the knobs, and larger brushes across the grooves to build up a lather.
4. Deep Clean with Ridges
   Sweep the brush side to side across the grooves to break down tough build-up. Rinse and repeat until the suds run clear.
5. Final Rinse & Dry
   Rinse with clean water, holding the brush downward. Lay the brush on a slight tilt with bristles facing down to dry.

Pro Tip: If you don’t own the Niré Pureform™ yet, you can use your palm as a temporary cleaning surface. But for the most hygienic, effective clean, we recommend using the Pureform tool.

Keep Your Brushes (and Your Skin) Happy

Adding a weekly brush-cleaning ritual is a simple act of self-care that goes a long way. With the Niré Pureform™ Brush Cleaning Tool, it becomes fast, easy, and even a little bit satisfying.

Ready to upgrade your routine? Explore our brush sets—each one includes the Pureform™ tool to make cleaning easy and satisfying.

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• What’s the Best Cleanser for Makeup Brushes?
• Signs It’s Time to Replace Your Brushes